Location: Red Bank, New Jersey
The Director of Sales is a key position for this community will be managing the sales process for the assisted living and memory care apartments. As the Director of Sales, you bear the responsibility for working with interested families and developing referral sources in the broader region. It’s an important role, interfacing regularly with other key team members to reinforce the assisted living and memory care community’s brand, reputation to achieve maximum occupancy goals. You must be a closer, and strong at building relationships.
About the Community and the Director of Sales Role:
We are looking for a strong Sales leader to help drive lease up for the assisted living and memory care. You will have a kind nature, and a passion caring for the elderly. This community is well respected in the market.
What Does the Director of Sales for this Assisted Living Job Entail?
The Director of Sales will spend time in the home nurturing opportunities from other sales teams building strong referral relationships outside the community. The Director of Sales maintains primary responsibility for interfacing with prospects, providing senior living community tours and moving prospects through the sales funnel in order to meet established occupancy goals.
In order to continue to achieve occupancy goals, the other Director of Sales is responsible for staying in-tune with local market conditions that can impact lead generation. That means a team must always be on their toes, identifying new referral sources and keeping a finger on the pulse of the local region to identify strategies to overcome possible obstacles.
General Activities for the Sales Director Assisted Living
You’ll also spend time interfacing with families, providing tours of the community and/or coordinating subordinate staff who assist in these activities. The sales process is often a team effort, with families talking with administrators, the Director of Nursing, marketing and admissions staff, and even other nursing staff members before making a decision. For this reason, it will serve you well to focus on developing positive working relationships with the key staff members in your community so that you can work together towards achieving the community’s goals.
Job descriptions for a Director of Sales, Assisted Living job position typically outline the following requirements:
- A four-year degree from an accredited institution in business, marketing or a related discipline.
- A minimum of two years’ experience in a formal sales and marketing capacity.
- Prior management experience with responsibility for two or more subordinates.
- A minimum of two years’ experience working in a senior living or related healthcare environment. Alternatively, the ideal candidate will have relevant coursework or continuing education training related to social services, geriatrics or similar subject areas.