An Assistant Executive Director for a CCRC is often an Executive Director-in-training, earning the direct experience and mentoring required to secure state certification to serve independently in an Executive Director capacity for a senior living community. In some cases, certification is required to be eligible for the Assistant Executive Director position, depending on individual state regulations.
Also referred to as an Associate Executive Director, this role requires an individual with strong management and leadership skills, operations and financial planning and budgeting skills. This individual is responsible for assisting the Executive Director with the full spectrum of operations activities, including the oversight and management of clinical services delivery in conjunction with the Health Services Director or Director of Nursing, working with Sales and Marketing Directors to achieve occupancy goals and develop strategic marketing initiatives to foster referrals and nurture prospects through the sales funnel to secure move-ins, ultimately achieving revenue goals.
Assistant Executive Director (CCRC) Job Responsibilities
The Assistant Executive Director (CCRC) is responsible for ensuring consistency of services and programming, efficiency of operations and maximization of revenue. Simultaneously, the Assistant Executive Director must facilitate and promote a healthy living and working environment for both residents and employees within the community or campus.
Additional Responsibilities of an Assistant Executive Director (CCRC)
In addition to assisting the Executive Director with the many activities involved in operating a senior living community, the Assistant Executive Director (CCRC) is responsible for:
- Assist in the overall operation of the community.
- Ensure that care, services, and other activities are provided and conducted within applicable state and federal regulations.
- Plan all aspects of the community’s operations, including budget planning, developing census goals, aiding in the development of strategic marketing goals and plans, and similar activities.
- Manage, monitor, and motivate staff to cultivate a positive working environment and ultimately, a positive, comfortable, and home-like living environment for residents.
- Conduct ongoing performance assessment and provide periodic performance reviews.
- Work collaboratively with the Executive Director, Health Services Director, Sales and Marketing Director, and other key staff members to ensure continuity of care delivery to maximize resident and family satisfaction.
Typical Background Requirements for an Assistant Executive Director (CCRC)
The Assistant Executive Director is often a stepping-stone position for candidates with the goal of eventually serving in an Executive Director capacity. By gaining several years of experience as an Assistant Executive Director, you’ll position yourself well for moving up the corporate ladder and securing an Executive Director position.
Some candidates prefer the Assistant Executive Director position because they enjoy the close collaboration of working directly with the Executive Director to oversee the broad operations of a senior living community. While both roles are intense and critical to the success of the company and, most importantly, the experience of residents, the Assistant Executive Director is sometimes considered a less-stressful role as the Executive Director carries the ultimate responsibility for successful outcomes.
Generally, Assistant Executive Director (CCRC) job descriptions outline the following requirements:
- Bachelor’s degree in health care administration, business, or a related field preferred (required in some states).
- Licensed in the state of operations. In some states, candidates pursuing certification are eligible for the Assistant Executive Director position as they’ll be directly supervised by the Executive Director.
- Excellent communication skills; ability to communicate effectively with residents, families, employees, vendors, professional referral sources, and the public.
- Prior managerial or supervisory experience, preferably in a senior living or health care setting.
- Proven organizational, accounting, and office capabilities, including proficiency with Microsoft Office and similar software applications, the ability to perform payroll functions, accounts payable and receivable, and similar duties as needed.
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