Title: Director of Corporate Marketing Assisted Living Location: Dallas, Texas (TX)
| The information below describes what we are looking for when reviewing resumes for the Director of Corporate Marketing Assisted Living. Can you create marketing materials and programs that transcend traditional B2B and B2C marketing boundaries? Do you possess superior copywriting skills, the artistic vision to direct graphic designers, and the organizational discipline to manage a constant flow of large and small marketing projects specific to Assisted Living? |
This is a great opportunity to exercise your marketing muscle and grow along with our clients Assisted Living business. Reporting to the Chief Operating Officer, you would be working in a supportive, entrepreneurial, hands-on environment that values innovation in leveraging digital and print media resources that are unrivaled in a very competitive space.
Experience of the Director of Corporate Marketing | Assisted Living Jobs, Dallas, TX
We’re looking for someone who understands the Assisted Living & Memory Care marketplace and has the talent to help our clients strategic vision. Your ability to collaborate in translating general concepts into specific B2B & B2C marketing deliverables in a variety of contexts would be essential.
Job Tasks & Duties for the Director of Corporate Marketing | Assisted Living Jobs, Dallas, TX
- Corporate and brand marketing materials
- Management of third-party creative agency relationships
- Presentations and sales collateral
- HTML emails
- Website content
- Print and online ads
- Tradeshow graphics
- Certificates and awards
- Write strong marketing copy related to Assisted Living and Memory Care
- Write press releases
- Source, utilize, and manage freelance and other outside production services
- Maintain marketing materials
- Manage and monitor promotions
- Research and catalog the assisted living market info and trends
- Interface with online department on deliverables, analytics, etc.
Qualifications Required skills and experience
- At least three years project management experience
- At least three years of copywriting experience
- At least three years of B2B / B2C media or marketing experience
- A strong understanding of the Assisted Living marketplace
- Proficiency in Microsoft Office, with superior PowerPoint skills a must
- Proficiency in Acrobat Pro
- Proficiency in online analytics
- Familiarity with Adobe Design Suite
- Familiarity with digital media and alternative presentation formats
- Knowledge of graphic design principles
- Undergraduate degree in marketing, communications, media, or similar