Posts By : Bradley Harris

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Step By Step Guide To Develop Your Content Strategy

Having a content strategy is crucial for growing your online presence as a senior living community. If you are creating content without a purpose or ignoring content creation entirely, then you need to reassess this. The way you go about selecting, publishing, and sharing content should be done intentionally based on a strategy if you want to see results.   The…

C-Suite Succession Plan: Here Are The Steps A CCRC Can Take

Ensuring that there is a succession plan in place for your C-suite executives is critical. This continuity mechanism will keep your CCRC running as it should. Furthermore, it keeps up the confidence levels of stakeholders, including investors, employees, residents, and prospects. Having a succession plan in place tells the world that the CCRC will not be subjected to management interruptions…

Finding A Work Home Balance For Senior Living Workers

Working as a caregiver, manager, or department head in the senior assisted living industry has a host of benefits. For some, it could perhaps be one of the most rewarding jobs they have ever had.   However, it is also extremely demanding a lot of the time, making it necessary to find a suitable work-life balance. Failing to do this can…

From Employee To Executive Director: Steps For Fostering Ownership Mentality

Every person working in an assisted living community should be allowed to excel in their career. If an employee has their sights set on becoming an Executive Director or General Manager and leading the business, there’s no saying it can’t happen, provided the stage is set correctly.  To climb the ladder and get to this point, employers have to provide…

Integrated Marketing For Better Brand Positioning In The Senior Living Industry

If you want to produce a consistent brand experience for your senior living business, integrated marketing should be something that you implement. To do this, you need to select the right channels to work with, as some may not be suitable for your audience. Having a good balance of offline and online channels will increase your reach and get your…

Do’s and Don’ts Of Social Media For Job Seekers

As a job seeker, knowing the do’s and don’ts of social media can make all the difference in landing your dream role with a senior living provider. Having a messy presence can hurt your chances of being appointed, so you should know how to ensure that your online profiles speak to the professional that you are. Recruiters often make use…

The Business Case For Developing and Sustaining Senior Living Employee Engagement

Employee engagement is the name of the game. Why? An engaged workforce does wonders for your senior living community and business. People who are happy at work tend to give it their all and achieve their targets. This fulfillment carries through to the resident experience as well, where the seniors can benefit from the support of people who really want…