Having a content strategy is crucial for growing your online presence as a senior living community. If you are creating content without a purpose or ignoring content creation entirely, then you need to reassess this. The way you go about selecting, publishing, and sharing content should be done intentionally based on a strategy if you want to see results.   The content that you share online could be on your website, senior living blog, email newsletters, social media profiles, external website…

As a Memory Care Director, you know how emotionally fraught the decision of moving into a Memory Care community is for the families and future residents involved.  Because of this, it’s important to be prepared and know how to ease the minds of families who are looking into this crucial step. Families and future residents will have a few questions, and these need to be answered in the best way possible.  In the section below, we outline some of the…

Ensuring that there is a succession plan in place for your C-suite executives is critical. This continuity mechanism will keep your CCRC running as it should. Furthermore, it keeps up the confidence levels of stakeholders, including investors, employees, residents, and prospects. Having a succession plan in place tells the world that the CCRC will not be subjected to management interruptions at any point. This kind of planning is particularly relevant in light of the recent survey by Zeigler. The results…

Working as a caregiver, manager, or department head in the senior assisted living industry has a host of benefits. For some, it could perhaps be one of the most rewarding jobs they have ever had.   However, it is also extremely demanding a lot of the time, making it necessary to find a suitable work-life balance. Failing to do this can result in caregivers feeling spent after investing so much of themselves into the lives of the elderly who they care…

If a full-time role in the senior living industry is not an option for you at the moment, you may be interested in trying to find contract work. There are many open positions for Nurses, RN’s, LVN’s, LPN’s, and CNA’s who are looking for something less permanent; it’s simply a case of knowing where to find them and how to approach applications and interviews.  Due to industry demand, contract positions are often filled relatively quickly. Because this is the case,…

An important conversation that providers should be having at the moment is that of wellness for seniors. While it has always been (and will continue to be) an important talking point, the realities of COVID have meant that the talks are more prominent at the moment.  When we say wellness, we aren’t talking about care. It is said in the context of keeping minds and bodies active to live a happy life. Interestingly, wellness for seniors has begun to overtake…

Every person working in an assisted living community should be allowed to excel in their career. If an employee has their sights set on becoming an Executive Director or General Manager and leading the business, there’s no saying it can’t happen, provided the stage is set correctly.  To climb the ladder and get to this point, employers have to provide a track for professional and personal development. By doing this, employees can envision the opportunities ahead and have the space…

If you want to produce a consistent brand experience for your senior living business, integrated marketing should be something that you implement. To do this, you need to select the right channels to work with, as some may not be suitable for your audience. Having a good balance of offline and online channels will increase your reach and get your community in front of the people you hope to attract to it. First off, let’s make sure that we understand…

As a job seeker, knowing the do’s and don’ts of social media can make all the difference in landing your dream role with a senior living provider. Having a messy presence can hurt your chances of being appointed, so you should know how to ensure that your online profiles speak to the professional that you are. Recruiters often make use of social media channels such as LinkedIn, Facebook, Instagram, and Twitter to find and connect with promising candidates as well.…

Employee engagement is the name of the game. Why? An engaged workforce does wonders for your senior living community and business. People who are happy at work tend to give it their all and achieve their targets. This fulfillment carries through to the resident experience as well, where the seniors can benefit from the support of people who really want to be there. Before getting into the nuts and bolts of how to boost engagement, which you can learn about…